Says Canderel South Africa's managing director, John Cameron, "Canderel's main concern is for its consumers - it is not known if these counterfeits are produced and packaged in hygienic facilities which carry certifications such as HACCP (hazard analysis and critical control point) or ISO 9001 accreditation"
"Besides the blatant brand infringement and use of our intellectual property, Canderel has a unique formulation and taste which is one of the main proponents for its being the leading brand of sweetener in South Africa and Europe. Canderel loyalists must contact us on our toll free number if they have any doubts whatsoever."
Another major concern for Cameron is the support these counterfeits are getting from reputable outlets. He puts this down to either ignorance or little concern for their consumers.
