With over 15 years of experience in the marketing industry, including 10 years in managerial positions, Lakay has a wealth of expertise. He has previously worked at both Vodacom and South African Breweries.
Sesame Workshop plays in the educational media space and our mission as a company is to help get children ready for school. This allows me to execute purpose driven marketing that is impactful and can be measured.
I work across time zones, so my mornings are filled with ensuring projects are on track, providing support to my team, and take local meetings in the SA time zone. Afternoons are filled with Teams (the platform) meetings to collaborate with my New York colleagues. While the days are very busy, they are very rewarding.
I would say my career has been very diverse. I spent seven years in the alcohol industry and then over five years in telecommunications. I’ve been very fortunate to work across all aspects of marketing in great high performance teams. My last year at Sesame Workshop has very interesting as we develop our marketing presence locally.
I’m an audio book kind of guy. I recently finished Rise, which captures the story of Siya Kolisi. I’m massive rugby fan and Siya’s story is very inspirational.
I draw inspiration from my parents and the sacrifices they made to give me a professional career.
I wanted to be a professional rugby player – think Breyton Paulse and Cheslin Kolbe. For a long time, I thought that would be my career, having represented two provinces in the country.