#BehindtheMask: Rani Bisal, executive head of Business Optimisation at DStv Media Sales

This week, we go behind the mask with Rani Bisal, executive head of Business Optimisation at DStv Media Sales.
At Loeries Creative Week, Bisal spoke about SMarketing. “Living in the moment is what I believe in and Loeries is the present. The theme is also very close my heart, #CreateChange. Change is the only constant but only if you adapt and adopt it.”

#BehindtheMask: Rani Bisal, executive head of Business Optimisation at DStv Media Sales

BizcommunitySo tell us, what’s really behind your mask (literally and/or figuratively speaking).


A smile from the bottom of my heart!

BizcommunityWhere are you locked down?


In my little heaven, home. A place that treats me like a Rani, a queen!

BizcommunityHow are you finding working from home or physical distancing at the office / how has your way of working changed?


It hasn’t changed at all for me. It’s been 15 years since I started my professional career. I have been away from my Mom and family physically but never mentally. I am so connected with my mom even not being physically with her. It naturally came to me when the social distancing and work from home started. Very comfortable and I love it. When I do step out, I make sure I play my part by wearing a mask at all times and carrying my own sanitiser.

BizcommunityDescribe a typical workday, if such a thing exists.


It actually doesn’t exist because work is just one part of my life which comes and goes like any other activity. I do like watching a move, reading a book. I love what I do, it doesn’t matter what the work is!

BizcommunityHow do you maintain a good rapport with your teammates/clients?


I start a relationship from the basic of being a human, be truthful and honest and then stay connected.

BizcommunityHow do you socialise these days?


For me socialising has always been natural; like with birds within my garden. I embrace them without touching them, I talk to them without seeing them, and watching my favourite shows on DStv of course!

BizcommunityWhat do you do to keep fit/healthy and/or sane (physically/mentally)?


Yoga, meditation, cardio, reading and eating!

BizcommunityWhat new apps would we find if we scrolled through your phone?


No new app. Happy with what I already have with WhatsApp.

BizcommunityShare your favourite Covid-19/lockdown-related meme/gif with us.


#BehindtheMask: Rani Bisal, executive head of Business Optimisation at DStv Media Sales

BizcommunityWhat is the first thing you plan to do when the lockdown lifts?


Travel back to India to see Mom and bring her back with me.

BizcommunityDescribe your career and if/how the pandemic/lockdown has affected its course.


Not per se my career but in general, the trust of people on working from anywhere has become so prominent. I can see the digital nomadism coming in to life for everyone with a higher level of trust.

BizcommunityAny companies/brands that you feel have responded particularly well to the crisis and/or Covid-19-related campaigns that stand out to you, and why?


I would love to share a video of DStv. I am proud to be part of the MultiChoice family.



BizcommunityWhat are you working on right now?


I’m reading a book called Atlas of Beauty.

BizcommunityWhat does the ‘new normal’ look like to you?


For me the new normal is the old basics. Step back, live in the moment and be happy.

BizcommunityWhat are some of the buzzwords floating around at the moment, and some of the catchphrases you utter yourself?


I stay away from buzzwords because I buzz myself, a Queen B.

BizcommunityWhat advice would you give to other industry folk during this time?


Stay connected to your values and live in the moment.

Follow Bisal on LinkedIn.

*Interviewed by Jessica Tennant.


About Jessica Tennant

Jess is Senior Editor: Marketing & Media at Bizcommunity.com. She is also a contributing writer. moc.ytinummoczib@swengnitekram

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