Thinking Mobile answers pertinent question

Travel across the African continent, more particularly South Africa, and you find a similar yet at the same time, paradox scenario. South African companies spend over 50% of their online advertising budget on mobile with . South Africa having won the most MMA awards of any country outside the US. However, the majority of marketers still forget everything they know about marketing when they hear the prefix "mobile".

They too don't know where to start, overwhelmed by the seemingly endless choices when it comes to mobile marketing.

South Africa has for some time now been at the leading edge of technological developments for mobile to the detriment of adequately using this technology to create the best possible ROI for marketers. But this is changing and we can now proudly state that there are a select number of companies who truly understand mobile. These organisations are more than happy to share their know-how thus giving South African marketers and advertisers the tools needed to create winning mobile campaigns.

The 2nd Annual Thinking Mobile™ Conference & Exhibition brought to you by SABC Mobile is the premier meeting place for marketers, advertisers and the select few professionals who lead the industry. Once again the event focuses on marketers and everything they need to know to exploit mobile to the max for the benefit of their brand.

In ten plenary sessions and five industry specific workshops, Thinking Mobile™ offers marketers insights and background information. The platform provides detailed mobile strategy secrets that, when applied correctly, will give the mobile marketing novice a head start and the seasoned mobile marketing professional, increased results and ROI for their next mobile campaign.

In addition, delegates can sample the mobile products and services of exhibitors and benefit from mobile vouchers with special offers and discounts on their products and services. Finally, ample networking time and a special cocktail function provide the basis for in depth engagement to ensure maximum benefit.

Delegate passes are R4,999 and include full two day access to the exhibition, ten plenary sessions, five workshops, the panel discussion, cocktail function, mobile vouchers, tea & coffee breaks, two luncheons and a copy of the Mobile Marketing Winner$ handbook "Everything you ever wanted to know about mobile marketing but didn't know who to ask".

Book your seat now at http://thinking-mobile.com/registration.php or SMS mobi to 31771 for more info (your standard network SMS rates apply).

myMOBworld is a mobile marketing consultancy that is fast-tracking an Africa focused educational process for marketers and brands entering or fine-tuning a "mobile" strategy. Rooted in a strong marketing background, myMOBworld approaches mobile marketing from an integrated and strategic position. Simply put, the company develops and implements business and bottom-line focused mobile marketing strategies that compliment Africa's leadership in the technology arena.