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SMME workshop opens up OOH possibilities

SMMEs, in the out of home (OOH) advertising sector can enhance their knowledge on the state of the OOH landscape and get advice on how to interact better with agencies and grow their business.
The Media Shop Johannesburg’s MD, Kgaugelo Maphai ©
The Media Shop Johannesburg’s MD, Kgaugelo Maphai © Owlhurst website

The MediaShop, as part of its ongoing engagements with media owners and partners, is hosting the workshop on Thursday 7 September at the Bryanston Country Club, Sandton.

“We want to find better ways of working with various media owners and specifically SMMEs. We hope that this workshop will give insights on the ingredients of success within this sector and also share our views on where we see the future of OOH,” says The Media Shop Johannesburg’s MD, Kgaugelo Maphai. “We will have speakers from The MediaShop, a client and Michele Munro and her team from MMAP addressing the audience to cover various aspects relating to OOH.”

Craig Wallis, business unit manager and head of outdoor at The MediaShop adds, “We will begin with an introduction of our internal OOH team and offer insights into the processes that need to be followed within TMS, examples of great campaigns, spotting great sites and what we expect from our media owner partners.”

The Outdoor Measurement Council (OMC)/Road/Quantum studies will also be touched on as well as what SMMEs as a collective can do to motivate advertisers to book with them.

“We’re looking forward to this engagement and we are confident that at the end of our session, the media owners will have a much clearer picture on what it takes to work with us and to move their businesses forward,” concludes Maphai.

For more information, contact az.oc.pohsaidem@gnemidakn.ogobeT.

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