Once as a game show contestant (I know!) and once to talk about a campaign as an agency representative. I’ve also done a couple of radio interviews.
3. Describe your career so far.
Manic, challenging, fulfilling. I cut my teeth as a packaging designer, but yearned for a more vibe-y agency environment.
There I discovered I’m good at art direction; becoming a weird AD/design hybrid, then group head of art, then creative director. I’ve worked on all sides of ‘the line’ – above, below, all throughout. I’ve lead small teams and large. I’m a true agency animal that loves the thrill of a deadline and the buzz of my studio.
Conceptual campaigns are my favourite to work on.
4. Tell us a few of your favourite things.
Heavy metal music, when it rains, my husband and child, to laugh, travel.
A closer look at Sum of 21 Academy, a creative agency that offers a 12-month training platform to young, previously disadvantaged creatives and communicators who already have a tertiary qualification and want to enter the creative industry...
I’d like for us to be the agency that gets mentioned in future as the one who has been doing it right, exactly because of our unique approach.
9. List a few pain points the industry can improve on.
Wages and salaries.
Creatives are some of the most hardworking people you will find, yet the salary hardly ever reflects that. Client is king, often leading to massive sacrifices on the employee end of the scale.
I’d like to see a more even, widespread empathetic approach so that no-one gets the short end of the stick, client included.
10. What are you working on right now?
A social media campaign for a mall; the launch of a new urban living concept; a smattering of brand strategies/developments; audio-visual elements and websites for clients; and our own agency showreel, website and profile.
Focusing on the areas of innovation, upskilling and fine-tuning to further enhance and leverage the skills of its learners and graduates, the dynamic training academy, Sum of 21, is making impressive strides...
15. What would we find if we scrolled through your phone?
Décor ideas I’ll never implement.
A list of books I still need to read.
LOTS of photos of my daughter, some of which she took herself.
The most delightfully random collection of images posted by friends on our group chat.
A gym schedule I don’t stick to.
Be yourself. Hone what you’re good at. Explore a lot – new ideas, new disciplines, new ways of doing things, but stay true to what you know your true craft to be. There is a niche in this industry for everyone, just keep at it.
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