
Subscribe & Follow
Jobs
- Experienced Model Booker (Agent) Cape Town
- Social Media Head Cape Town
- Creative Director Stellenbosch
- Digital Graphic Designer Cape Town
- Junior Graphic and Web Designer Pretoria
How to avert a brand crisis on social media in 48H
One controversial topic to be addressed, on 29 July 2021, is what to do when you are a brand in crisis. The global pandemic has resulted in the need for brands to be extra vigilant on social media. The perception that a brand is not portraying the appropriate levels of empathy is one of the key causes of brand criticism online.
In South Africa, we have also seen crises rapidly escalating based on massively misjudged advertising. Failure to understand cultural context has resulted in public outrage and substantial reputational and financial damage. Inappropriate comments, product fails and employee errors are also a source of potential social media brand fallouts.
Despite the danger of brands finding themselves in a social media firestorm, a HubSpot survey revealed that only 45% of marketers admit to having a documented crisis communications plan.


New social media crisis consultancy 48H, led by industry gurus, Victor Dlamini and Mike Stopforth, is bringing real-world solutions to clients in crisis or who wish to plan for or avoid a crisis. “We bridge the gap between traditional media and agencies and what the client really needs in times of crisis. It’s not only about how many likes you get or how effective an influencer programme is but rather how well the brand can listen and respond in real-time during a crisis,” says Dlamini.
Dlamini and Stopforth will be delivering a hard-hitting talk at the Nedbank IMC Conference this year entitled "How to avert a brand crisis on social media in 48 Hours". “As a business, facing a crisis on social media, the first 48 hours are the most critical, and it’s during this critical period that brands need to think fast and act smart,” adds Dlamini.
“As marketers we have all considered the terrifying price of a social media brand crisis,” says Dale Hefer, Nedbank IMC CEO, “and we need a serious contingency plan up our sleeves.”
For more information on ticket prices as well as the full line-up of speakers, go to Nedbank IMC Conference now.
For more information or media enquiries contact:
Dale Hefer
Tel: 010 592 1888
Email: moc.ecnerefnoccmi@elad
Website: www.imcconference.com
Facebook: www.facebook.com/IMCConference
Twitter: @IMCConf
- Female marketers drive business growth in Africa11 Mar 07:31
- Triple industry award winner talks marketing effectiveness and delivering results that matter24 Feb 14:17
- Marketing is Business. Nedbank IMC 2025 talks bottom line20 Jan 11:48
- Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth20 Nov 14:28
- Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC26 Sep 13:58
Related
#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy 2 Sep 2024 Africa's Premier Marketing Event: Nedbank IMC 2023 highlights and insights 22 Sep 2023 #NedbankIMC2023: Ciko Thomas on taking pride in our African identity 18 Sep 2023 #NedbankIMC2023: How Vodacom navigates the CMO-CEO relationship 18 Sep 2023 Avatar launches Avatar Creative Foundry (ACF), with R40k bursary-boost 11 Sep 2023 #BehindtheIMC: Industry newcomer, Anganathi Beyile 1 Sep 2023
