How to win on Instagram in 2019

Instagram reached one billion monthly active users in June 2018, meaning it's consistently gaining ground on big brother Facebook. It also enjoys favour from millennials and creators, making a really exciting playground for marketers in 2019. We’ve put together a step-by-step guide to put your best foot forward on Instagram.

Step 1: Slay your Instagram Stories

First introduced in August 2016, Instagram Stories were an obvious poach from competitor Snapchat. However, users didn’t take long to embrace the new vertical format and its exciting functionality – a marked departure from Instagram’s square photos. Stories has a whole host of its own formats like Type, Music, Live, Boomerang, Superzoom, Focus & Rewind – all fun effects designed to make posts more vibrant.

To help marketers navigate Stories, the fun content type which only lasts 24 hours, we have created a YouTube video which demonstrates how to use a variety of other apps in conjunction with Instagram Stories.

Watch the YouTube video

In this video, we chat about apps like Over, Unfold, Cut Story, Canva, Flat Icon and AZ recorder, and how these can enhance your social media presence and stand out from your competitors!

Step 2: Understand hashtagging

Instagram hashtags can be really confusing and often people are unsure how to use the 30 hashtags you are allowed on Instagram. We’ve created an up-to-date hashtag strategy for 2019 to make sure that you use hashtags to get maximum visibility on Instagram.

Watch the YouTube video

Step 3: Take our social media marketing course

D.O. Digital is excited to launch its Introduction to Social Media Marketing course. It is an eight-week beginner's course focusing on Facebook, Instagram, Twitter and LinkedIn. Simply click here to start the full course.

We cover the basics of marketing brands and services on each platform, including basic paid media concepts. Whether you are an intern, brand manager, digital co-ordinator or small business owner, this course will help you grasp the basics of social media marketing. Normal course pricing is R2,500 however we are offering Bizcommunity readers a 50% launch discount, using the discount code: BizCommunityLaunch.

Watch the YouTube video

Want to know more?

D.O. Digital is an e-learning academy which focuses on cost-effective online training about digital marketing. Its first course, Introduction to Social Media Marketing, is an eight-week beginner’s course launching in January 2019. Check out our website to find out more, or contact ymedaca.latigidod@troppus.