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All the Pendoring 2020 winners and rankings!

The 25th Pendoring Awards, paying tribute to and celebrating South Africa's 10 indigenous national languages, announced its 2020 winners via a Facebook Live broadcast on Friday, 13 November.
If you missed the broadcast, you can find it on The Pendoring Facebook page here.

All the Pendoring 2020 winners and rankings!

The 2020 adjudicators and jury presidents were tasked with announcing the winners, backed by uKhoiKhoi, known for their live digital looping, musical performance art encompassing multilingual expressions through opera, indigenous chants and praise poetry.

“It was a joy to celebrate such diverse work and so many new voices,” said Pendoring general manager, Eben Keun. “Congratulations to all the winners for producing creative, innovative and relevant work during a tough year.”

19 Gold Pendorings, 35 Silver Pendorings, 19 Gold Craft Certificates and 22 Craft Certificates were awarded in 2020.

The prestigious Umpetha Award, went to The Odd Number Johannesburg for three radio ads titled Intsipho engapheli, Sterring sok’susa idust and Upgrade yoshukela, produced in a praise singing style for Game. The Overall Student winner was Tanya Viljoen from The Creative Academy in Woodstock for Mielie, packaging design developed for Mielie Pap Kitchen & Deli.

2020 saw a record number of entries in the publication design category, with multilingual and indigenous language books pienk ceramic-hondjies by Ryan Pedro, Geure by Lientjie Wessels and Mpumi's Magic Beads (11 language versions) all winning Gold Pendorings.

The official rankings of the 2020 Pendoring Awards have been released. The rankings provide an overview of the performance of agencies and schools based on advertising and brand communications content submitted to this year’s awards.

This year’s Prestigious Umpetha Award winner, The Odd Number has ranked in the top spot overall, with a total of 264 points. Joe Public United and TBWA Hunt Lascaris take second and third place, with 240 and 55 points respectively. Dit&Dat Ontwerp and Ogilvy SA finished off the top 5, with 39 and 18 points respectively.

AAA School of Advertising ranked as the top educational institution with 70 points, followed by IIE-Vega (58 points), North-West University (53 points), Red & Yellow Creative School of Business (46 points) and The Creative Academy (42 points).

NB Publishers a division of Media24 Boeke (Pty) Ltd ranked as the top publishing house with 22 points, and New Africa Books and Annake Müller Publishing took second and third place with 18 and 10 points.

UMPETHA WINNER
AwardAgencyCategoryBrandTitle
Umpetha WinnerThe Odd Number - JohannesburgRadio & Audio - Radio Station CommercialsMassdiscountersUpgrade yoshukela; Intsipho engapheli; Sterring sok’susa idust
STUDENT OVERALL WINNER
Student Overall WinnerThe Creative Academy - Woodstock, Cape TownStudent Design - Package DesignMielie Pap Kitchen & DeliMielie
DIGITAL COMMUNICATION
SilverDit&DatOntwerp - Cape TownDigital Website, Microsite or Mobile Media KOERDie KOER toep (app)
GoldJoe Public United - JohannesburgDigital Social Media SABCastle Milk Stout - Clan Pledge.
SilverGrid Worldwide - JohannesburgDigital Social Media Grid WorldwideYouth Day / Translate
SilverM&C Saatchi Abel - Cape TownDigital Social Media Nando'sThe COVIDictionary
SilverDit&DatOntwerp - Cape TownDigital Social Media KOERVlerksleep in 2020 SM (Wooing in 2020)
Craft GoldDit&DatOntwerp - Cape TownDigital Writing KOERKOER Vlerksleep 2020 Writing
DESIGN
SilverDit&DatOntwerp - Cape TownBrand Identity and Collateral Design KOERKOER logo
SilverJust Design - StellenboschGraphic Design Package Design DistellOlof Bergh Brandy Packaging Upgrade
GoldNB Publishers a division of Media24 Boeke (Pty) Ltd - Cape TownPublication Design - Single Element NB Publishers a division of Media24 Boeke (Pty) LtdPienk Ceramic-hondjies - Ryan Pedro
SilverNB Publishers a division of Media24 Boeke (Pty) Ltd - Cape TownPublication Design - Single Element NB Publishers a division of Media24 Boeke (Pty) LtdU Kondelela by Mbedzi Nyelisani
GoldAnnake Müller Publishing - ObservatoryPublication Design - Whole PublicationAnnake Müller PublishingGeure deur Lientjie Wessels
GoldNew Africa Books - Cape TownPublication Design - Whole PublicationNew Africa BooksMpumi's Magic Beads (11 language versions)
SilverNew Africa Books - Cape TownPublication Design - Whole PublicationNew Africa BooksMultilingual ABC
SilverJust Design - StellenboschCampaign Design Mixed Media CampaignDistellOlof Bergh Brandy Branding and Packaging Upgrade
Craft CertificateLAPA Uitgewers - PretoriaDesign Crafts IllustrationLinki BrandSylvester, ramkat van die Groot-Karoo
Craft CertificateLAPA Uitgewers - PretoriaDesign Crafts IllustrationLinki BrandWolk
FILM
SilverRiverbed Agency - JohannesburgTelevision & Cinema Commercials with a production budget exceeding R1mAware.orgRussian Roulette
GoldJoe Public United - JohannesburgTelevision & Cinema Commercials with production budget under R1mAssupolEagen’s Journey
SilverGrid Worldwide - JohannesburgTelevision & Cinema Commercials with production budget under R1mHyundai SAVegan
GoldJoe Public United - JohannesburgOnline Film & CommercialsSABCastle Milk Stout Clan Beats
GoldJoe Public United - JohannesburgOnline Film & CommercialsApartheid MuseumThe Struggle Of ‘76
Campaign GoldTBWA Hunt Lascaris - JohannesburgOnline Film & CommercialsMTN South AfricaMatrass
Campaign GoldTBWA Hunt Lascaris - JohannesburgOnline Film & CommercialsMTN South AfricaPapgeld
Campaign GoldTBWA Hunt Lascaris - JohannesburgOnline Film & CommercialsMTN South AfricaMindgames
SilverJoe Public United - JohannesburgOnline Film & CommercialsSABCastle Milk Stout Hlala eKhaya
SilverOgilvy SA - JohannesburgTV Trailers and Content PromosMultiChoiceOus Dorah
SilverJoe Public United - JohannesburgNon-Broadcast Video and FilmChicken LickenTaxi TV
GoldAdmit One Media – JohannesburgBranded Content FilmkykNETGewoon Ongewoon
Craft GoldThe Odd Number - JohannesburgFilm Crafts - DirectionAssupolThe Greatest Gift
Craft CertificateThe Odd Number - JohannesburgFilm Crafts - CinematographyAssupolThe Greatest Gift
Craft GoldJoe Public United - JohannesburgFilm Crafts - WritingChicken LickenTaxi TV
Craft GoldJoe Public United - JohannesburgFilm Crafts - WritingSABCastle Milk Stout Hlala eKhaya
Craft GoldJoe Public United - JohannesburgFilm Crafts - WritingApartheid MuseumThe Struggle Of ‘76
Craft CertificateJoe Public United - JohannesburgFilm Crafts - WritingAssupolEagen’s Journey
Craft CertificateJoe Public United - JohannesburgFilm Crafts - PerformanceApartheid MuseumThe Struggle Of ‘76
INTEGRATED COMMUNICATION
GoldJoe Public United - JohannesburgIntegrated Multimedia - CampaignApartheid MuseumThe Struggle Of ‘76
SilverDit&DatOntwerp - Cape TownIntegrated Multimedia - CampaignKOERKOER Dating App Integrated Campaign
LIVE
GoldJoe Public United - JohannesburgLive ActivationsAssupolEagen’s Journey
PRINT COMMUNICATION
Campaign GoldThe Odd Number - JohannesburgNewspaper & Magazine AdvertisingSalvation ArmySweetpakbroek
Campaign GoldThe Odd Number - JohannesburgNewspaper & Magazine AdvertisingSalvation ArmyFrokkie
Campaign GoldThe Odd Number - JohannesburgNewspaper & Magazine AdvertisingSalvation ArmyDenimbroek
Campaign GoldThe Odd Number - JohannesburgNewspaper & Magazine AdvertisingSalvation ArmyTrui
SilverJoe Public United - JohannesburgIndoor PostersPendoringIf It Doesn’t Work In English, It Works For Us
SilverJoe Public United - JohannesburgIndoor PostersAssupolThere Will Be No Monuments Here
SilverJoe Public United - JohannesburgIndoor PostersChicken LickenSoulFire Songs
Campaign SilverThe Odd Number - JohannesburgIndoor PostersPopulation Services InternationalOp Die Bed
Campaign SilverThe Odd Number - JohannesburgIndoor PostersPopulation Services InternationalOp Die Mat
Campaign SilverThe Odd Number - JohannesburgIndoor PostersPopulation Services InternationalOp Die Vloer
Campaign SilverThe Odd Number - JohannesburgIndoor PostersPopulation Services InternationalOp Die Agtersitplek
SilverJoe Public United - JohannesburgIndoor PostersAll For MasksThe Most important Mask In African History
SilverBoomtown - Port ElizabethBranded ContentNestleSAM DREAMS RECIPE STORYBOOK
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Art DirectionSalvation ArmySweetpakbroek
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Art DirectionSalvation ArmyFrokkie
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Art DirectionSalvation ArmyTrui
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Art DirectionSalvation ArmyDenimbroek
Craft CertificateJoe Public United - JohannesburgCraft - Art DirectionAssupolThere Will Be No Monuments Here
Craft CertificateJoe Public United - JohannesburgCraft - Art DirectionAll For MasksThe Most important Mask In African History
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Art DirectionPopulation Services InternationalOp Die Bed
Campaign Craft CertificateThe Odd Number - Johannesburg.Craft - Art DirectionPopulation Services InternationalOn The Seat
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Art DirectionPopulation Services InternationalOp Die Mat
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Art DirectionPopulation Services InternationalOp Die Vloer
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Art DirectionPopulation Services InternationalIn Die Stort
Craft CertificateJoe Public United - JohannesburgCraft - Art DirectionChicken LickenInner Piece
Craft CertificateJoe Public United - JohannesburgCraft - Art DirectionChicken LickenEvery Meal Is A Chicken Licken Meal
Craft GoldJoe Public United - JohannesburgCraft - WritingPendoringIf It Doesn’t Work In English, It Works For Us
Craft CertificateJoe Public United - JohannesburgCraft - WritingAssupolThere Will Be No Monuments Here
Craft GoldJoe Public United - JohannesburgCrafts - PhotographyAssupolThere Will Be No Monuments Here
Campaign Craft GoldThe Odd Number - JohannesburgCrafts - PhotographySalvation ArmySweetpakbroek
Campaign Craft GoldThe Odd Number - JohannesburgCrafts - PhotographySalvation ArmyFrokkie
Campaign Craft GoldThe Odd Number - JohannesburgCrafts - PhotographySalvation ArmyDenimbroek
Campaign Craft GoldThe Odd Number - JohannesburgCrafts - PhotographySalvation ArmyTrui
Craft CertificateJoe Public United - JohannesburgCrafts - PhotographyAll For MasksThe Most important Mask In African History
Campaign Craft CertificateThe Odd Number - JohannesburgCrafts - PhotographyPopulation Services InternationalIn Die Stort
Campaign Craft CertificateThe Odd Number - JohannesburgCrafts - PhotographyPopulation Services InternationalOn The Seat
Campaign Craft CertificateThe Odd Number - JohannesburgCrafts - PhotographyPopulation Services InternationalOp Die Bed
Campaign Craft CertificateThe Odd Number - JohannesburgCrafts - PhotographyPopulation Services InternationalOp Die Vloer
Campaign Craft CertificateThe Odd Number - JohannesburgCrafts - PhotographyPopulation Services InternationalOp Die Mat
Craft CertificateBoomtown - Port ElizabethCrafts - IllustrationNestleSAM DREAMS RECIPE STORYBOOK
Craft CertificateJoe Public United - JohannesburgCrafts - IllustrationChicken LickenInner Piece
Craft GoldJoe Public United - JohannesburgCrafts - TypographyPendoringIf It Doesn’t Work In English, It Works For Us
RADIO
Campaign GoldThe Odd Number - JohannesburgRadio Station CommercialsMassdiscountersUpgrade yoshukela
Campaign GoldThe Odd Number - JohannesburgRadio Station CommercialsMassdiscountersIntsipho engapheli
Campaign GoldThe Odd Number - JohannesburgRadio Station CommercialsMassdiscountersSterring sok’susa idust
GoldJoe Public United - JohannesburgRadio Station CommercialsChicken LickenUp to you
Campaign SilverJoe Public United - JohannesburgRadio Station CommercialsNedbank5.11% Interest
Campaign SilverJoe Public United - JohannesburgRadio Station CommercialsNedbankGold Card
Campaign SilverThe Odd Number - JohannesburgRadio Station CommercialsMassdiscountersWhipped Cream
Campaign SilverThe Odd Number - JohannesburgRadio Station CommercialsMassdiscountersSwiss Roll
Campaign SilverThe Odd Number - JohannesburgRadio Station CommercialsMassdiscountersIce Tropez
SilverTBWA Hunt Lascaris - JohannesburgInternet & Mobile Audio CommercialsTears FoundationFor some, the war is at home
Campaign Craft GoldThe Odd Number - JohannesburgCraft - DirectionMassdiscountersIntsipho engapheli
Campaign Craft GoldThe Odd Number - JohannesburgCraft - DirectionMassdiscountersSterring sok’susa idust
Campaign Craft GoldThe Odd Number - JohannesburgCraft - DirectionMassdiscountersUpgrade yoshukela
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - DirectionMassdiscountersSwiss Roll
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - DirectionMassdiscountersIce Tropez
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - DirectionMassdiscountersWhipped Cream
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Writing MassdiscountersIntsipho engapheli
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Writing MassdiscountersSterring sok’susa idust
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Writing MassdiscountersUpgrade yoshukela
Craft GoldJoe Public United - JohannesburgCraft - Writing Chicken LickenUp to you
Craft CertificateTBWA Hunt Lascaris - JohannesburgCraft - Writing Tears FoundationFor some, the war is at home
Campaign Craft CertificateJoe Public United - JohannesburgCraft - Writing NedbankGold Card
Campaign Craft CertificateJoe Public United - JohannesburgCraft - Writing Nedbank5.11% Interest
Craft GoldJoe Public United - JohannesburgCraft - Original Music & Sound DesignSABCastle Milk Stout Clanbeats
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Original Music & Sound DesignMassdiscountersUpgrade yoshukela
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Original Music & Sound DesignMassdiscountersIntsipho engapheli
Campaign Craft GoldThe Odd Number - JohannesburgCraft - Original Music & Sound DesignMassdiscountersSterring sok’susa idust
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Original Music & Sound DesignMassdiscountersSwiss Roll
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Original Music & Sound DesignMassdiscountersIce Tropez
Campaign Craft CertificateThe Odd Number - JohannesburgCraft - Original Music & Sound DesignMassdiscountersWhipped Cream
Campaign Craft GoldThe Odd Number - JohannesburgCraft - PerformanceMassdiscountersIntsipho engapheli
Campaign Craft GoldThe Odd Number - JohannesburgCraft - PerformanceMassdiscountersSterring sok’susa idust
Campaign Craft GoldThe Odd Number - JohannesburgCraft - PerformanceMassdiscountersUpgrade yoshukela
Craft CertificateTBWA Hunt Lascaris - JohannesburgCraft - PerformanceTears FoundationFor some, the war is at home
STUDENT AWARDS
GoldNorth-West University - PotchefstroomStudent Film - Motion Graphic DesignLITASAThe LITASA Hunt
SilverRed & Yellow Creative School of Business - Salt River, Cape TownStudent Film - Motion Graphic DesignRed & Yellow Creative School of BusinessGhetto 7785
GoldIIE-Vega - JohannesburgStudent Radio and Audio - Radio Commercials & Branded ContentAware.orgPhuza Face - Zulu
SilverIIE-Vega - JohannesburgStudent Radio and Audio - Radio Commercials & Branded ContentAware.orgPhuza Face - Sotho
SilverRed & Yellow Creative School of Business - Salt River, Cape TownStudent Print - Magazine AdvertisingMrs BallsYonk’into iyahlangana
SilverRed & Yellow Creative School of Business - Salt River, Cape TownStudent Print - Indoor Posters#askforangelaShot
SilverIIE-Vega - JohannesburgStudent Design - General DesignRobertson WineryOns is meer as wyn
SilverAAA School of Advertising - Cape TownStudent Design - General DesignAAA School of AdvertisingPoetry and all that Jazz - J&B ticket
GoldNorth-West University - PotchefstroomStudent Design - Publication Design - Whole PublicationE.S. Le GrangeDivan se Avonture
SilverIIE-VEGA - SandtonStudent Design - Publication Design - Whole PublicationBook DashAyaaha Climate Change Quest
GoldThe Creative Academy - Woodstock, Cape TownStudent Design - Package DesignMielie Pap Kitchen & Delimielie
SilverThe Creative Academy - Woodstock, Cape TownStudent Design - Package DesignKraaibrak BreweriesHou vas my moves, check hierdie bier!
SilverAAA School of Advertising - Cape TownStudent Design - Design for DigitalAAA School of AdvertisingJol Magazine
SilverAAA School of Advertising - Cape TownStudent Out of Home - In-StoreAAA School of AdvertisingVandag se jong mense is opgef*k - Big Blue
Craft GoldNorth-West University - PotchefstroomStudent Print, Design & OOH Crafts - Illustration E.S. Le GrangeDivan se Avonture
Craft CertificateNorth-West University - PotchefstroomStudent Print, Design & OOH Crafts - Illustration CerebosSout van die Aarde
Craft CertificateNorth-West University - PotchefstroomStudent Print, Design & OOH Crafts - Illustration Iewers in die bosIewers in die bos
GoldNorth-West University - PotchefstroomStudent Integrated Campaign - Student Integrated MultimediaLITASAThe LITASA Hunt
SilverNorth-West University - PotchefstroomStudent Integrated Campaign - Student Integrated MultimediaBoks vir 'n Buurvrou & Pick n PayBuurvroutrots!


Rankings


Here, the full rankings list:

AgenciesPoints
The Odd Number - Johannesburg264
Joe Public United - Johannesburg240
TBWA Hunt Lascaris - Johannesburg55
Dit&DatOntwerp - Cape Town39
Ogilvy SA - Johannesburg18
Grid Worldwide - Johannesburg16
Just Design - Stellenbosch16
Admit One Media CC - Randburg12
Boomtown - Port Elizabeth12
M&C Saatchi Abel - Cape Town12
Riverbed Agency - Johannesburg12
Afropulse Media (Pty) Ltd - Johannesburg8
LAPA Uitgewers - Pretoria8
Brave Group - Johannesburg6
Avatar - Johannesburg4
Pacinamix - Meyersdal4
Today Brand Studio - Port Elizabeth4
MrsKing Productions - Johannesburg2
Prude Technologies - Durban2
Que Ntuli - Benoni2


SchoolsPoints
AAA School of Advertising - Cape Town70
IIE-Vega - Johannesburg58
North-West University - Potchefstroom53
Red & Yellow Creative School of Business - Salt River, Cape Town46
The Creative Academy - Woodstock, Cape Town42
Stellenbosch Academy of Design and Photography - Stellenbosch6
Boston Media House - Pretoria2
UJ FADA2


Publishing HousesPoints
NB Publishers a division of Media24 Boeke (Pty) Ltd - Cape Town22
New Africa Books - Cape Town18
Annake Müller Publishing - Observatory10
Meta Publishing - Stellenbosch4
Leseli Creative Communications - Cape Town2

*The Pendoring ranking points are awarded as follows: finalists receive 2 points each, craft certificates 4 points and gold craft winners 7 points. A silver Pendoring receives 8 points, a campaign silver gets 12 points, a gold Pendoring 10 points and a campaign gold 15 points. Campaign craft certificates receive 6 points each, while campaign gold craft gets 10.5 points and the Prestigious Umpetha Award and Overall Student Winner get 20 points each.

The Pendorings are also delighted to announce their new headline sponsor for 2021, Hollard. “We understand the power of a ‘hello’ to make a connection, because connections create better futures for South Africans. And we understand the power of language to make connections,” said Hollard’s CMO, Heidi Brauer. “We 100% support the diversity The Pendorings celebrate and encourage in the creative industry.”

The Pendorings are not just about awards but about education, debate and change. Part of that is the first Pendoring Business Seminar on 17 November in partnership with Fin24, PanSALB and the Indigenous Language Action Forum.

Register here for the webinar. For more information, visit www.pendoring.co.za and follow it on Facebook, and follow @Pendoring_ on Twitter or Instagram @pendoring_za #SpeakSouthAfrican #EnglishNeverLovedUs #Pendoring2020.

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