The fact that Idols will now be broadcast to an Afrikaans audience broadens the scope for previous advertisers considerably and allows new advertisers to access the affluent kykNET market via a format that has become a global blockbuster.
Idols op kykNET will feature the familiar Sunday shows, followed by the results on Mondays. There will be 23 programmes in total, while audition footage of the 'good, bad and ugly' will be screened on Channel 37. Contestants will be chosen from Gauteng, Bloemfontein, Cape Town, Port Elizabeth and Windhoek.
According to Oracle Airtime Sales, the headline sponsorship for Idols op kykNET is still available.
