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Android TV coming your way thanks to Ericsson and Google

15 Sep 2016

Ericsson's call for a more open and collaborative approach in the TV industry has led to a new partnership with Google as the media industry shifts increasingly away from its terrestrial past towards broadband and the cloud.

Android TV coming your way thanks to Ericsson and Google

Ericsson's cloud-based MediaFirst TV Platform is shifting into the Android TV ecosystem, Google’s operating system for the set-top-box. This will effectively expand the range of set-top box options available for Pay TV operators, resulting in new revenue opportunities and a one-stop-shop Pay TV and OTT content system for consumers.

Ericsson MediaFirst is a software-defined, media-optimized end-to-end portfolio suite, and its integration with Android TV will provide an additional pathway to extend MediaFirst cloud-based TV services, including 4K-UHD live TV channels, video-on-demand, catch-up TV and cloud DVR to an even wider subscriber base.