East Coast Radio and campaign partner Gift of the Givers were able to feed almost double the planned number of HIV-affected families for a period of one month and an estimated 70 000 toys were distributed to children.
Dawn Spencer, PRO for East Coast Radio, says: "The manner in which Toy Story has been embraced by the public, schools and business has been inspiring. We were able to ship thousands of additional food parcels - critical supplies for many families who are on the brink of starvation.
"This outstanding response is giving Toy Story the legs it needs to reach into the province and make a difference. We would like to say a heartfelt 'thank you' to the KZN Dept of Health, Vodacom, Rotary, Durban Deliveries, Independent Newspapers and Vector Logistics who devoted their time and energy into the campaign."