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Radio audiences stay put
The radio sector is holding steady, with the fourth release wave of SAARF RAMS (July - Sept 2004/4) showing no significant changes in radio audiences on a national basis.
In total, listenership levels have grown, with time spent listening up by six minutes in an average day (4h51), but average daily listenership for individual stations is comparable with the previous period.
Total listenership has grown, though not significantly:
While there were no significant audience changes for individual stations, several stations did show significant changes in their audience profiles over the previous wave (SAARF RAMS® 2004/3 Apr-Aug):
The fifth reporting wave of SAARF RAMS® will be released on 14 January, 2005.
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