[Biz Takeouts Podcast] 172: "The First Kiss" with Y&R SA & Safely Home

The campaign was produced by Y&R South Africa, for television and cinema and is supported by billboards and radio. The commercial was launched as part of March and April’s #BeTheChange theme.

Check out Y&R South Africa here.
Check out Safely Home here.

We chat to Hector Eliott, strategic co-ordinator for Safely Home in the Western Cape Department of Transport and Nkanyezi Masango, creative director at Y&R South Africa.

We find out more about the campaign, the creative process, the challenges, the results and public response.

Get all the information by listening to this week’s podcast.

Episode 172: “The First Kiss” with Y&R South Africa & Safely Home Western Cape.



Date: 5 May 2016 Length: 15:21min File size: 14.4MB Host: Warren Harding

The news roundup from Bizcommunity:

• The importance of customer engagement
  
• Brand love: What makes it real?
  
• The amazing Obz waitress tip campaign
  
• Grapevine Communications' PR offering is on par with top local and international agencies
  
• Jury announced for Facebook Awards EMEA 2016

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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• Bizcommunity Special Section: Biz Takeouts
  
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• Email: moc.ytinummoczib@stuoekatzib