[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

We speak to Gerhard de Kock, Business Development Manager for Digicape (@DigicapeSA), about the iBeacon product called Beamo, a mobile platform bridging online and brick-and-mortar to create an enhanced shopping experience. We find out how Beamo works, the advantages for brands and stores using iBeacons and how it actually works for your brand.

Then we shift our attention to Performance Marketing and the benefits for ecommerce brands on driving acquisitions and sales. In studio we have Daniel Gross, CEO of AdMarula (@AdMarula), a specialist performance marketing network. We chat to Daniel about the ROI of online marketing and how ecommerce providers can drive quality acquisition that impacts their bottom-line.

We end the show by looking at purpose-driven marketing and chat to Jacqui Maroun (@JaxTimeTraveler), Head of User Experience Design at NATIVE VML (@Native), about how purpose-driven brands are geared towards attracting customers that share its values. This approach creates real relationships, bonding and a powerful connection that's useful in doing good.

Lineup

• Show host: Warren Harding (@bizWazza)
  
• In studio: Daniel Gross and Gerhard de Kock

• Via Skype: Jacqui Maroun

How to listen

• Internet radio/streaming audio: 2oceansVibe Radio
  
• Mobile: iPhone, Blackberry or Android apps

Comments or questions

• Email: moc.ytinummoczib@stuoekatzib
  
• Twitter: tweet @BizWazza using #biztakeouts
  
• Facebook: 2oceansVibe Radio

Podcast

A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.

Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:

• Bizcommunity Special Section: Biz Takeouts
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Bizcommunity
• Bizcommunity: twitterfall
  
• Twitter Search: #biztakeouts OR "Biz Takeouts"
  
• Email: moc.ytinummoczib@stuoekatzib