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[Biz Takeouts Podcast] 80: Koo Govender, CEO of VWV Group
Last week on the first Biz Takeouts, Marketing and Media Radio show of 2014, we chatted to Koo Govender, the first female CEO for VWV Group. We discussed experiential marketing and the soon-to-be-launched Women's Leadership Academy she is starting with VWV Group. If you missed the show, listen to the podcast which is now available. [twitterfall]
In studio on Thursday, 6 February 2014, we hosted CEO for VWV Group (@VWVGroup), Koo Govender. Formerly the corporate communications and marketing director at M-Net, she has been involved in broadcasting and media for 22 years.
We started the show by looking at the shift in roles for Govender, by moving from client side to agency side at VWV Group. We spoke about why experiential marketing is an integral part of the marketing mix, where she explains how it gives you an emotional connection with a brand.
We also touch on how you measure experiential marketing campaigns and how campaign objectives determine ROI. Lastly, we look at the soon-to-be-launched Women's Leadership Academy, what the academy is offering, how it will change lives in South Africa and how you can get involved.
If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.
The news roundup covered:
- DMMA joins global digital body; rebrands as IAB South Africa
- [2014 trends] The year ahead for research
- [2014 trends] A game changing year for advertising and communications
- [2014 trends] The cash-strapped consumer
- Featured Job: Marketing Manager - Savanna
If you missed the show, download or listen to the podcast (18:27min).
Episode 80: Koo Govender, CEO of VWV Group
Date: 10 February 2014 | Length: 18:27min