Perfect choice for grooming sponsor

Perfect Choice has been using the week running up to the event to engage with the local consumers by conducting mall promotions in and around Maseru. The partnership with People's Choice FM has seen the brand do give-aways each day on all four of its main drive time shows.

The activation also include a trade element where salon workshops introduce the new line of products in its range which will include No Lye Hair Relaxer and Silicone Polish, the latter line introduced in celebration of the company's 22 years of excellence in hair care.

Also packed into the week is a CSI project with Insured Salvation where the Perfect Choice team, along with, PCFM DJ's and 6 of the contestants from the beauty pageant will pamper and spoil the kids.

Entertainment on the night will see Mafikizolo, the main artist at the pageant, performing to the audience. The other acts lined up to entertain the audience include kwaito, pantsula and afro jazz, as well as a dance performed by the contestants.