Equatorial Coffee launches loyalty card through Engen

"Unlike most other loyalty programmes, which require customers to purchase between eight and 12 units before getting a freebie, this is easier and more rewarding," says Engen retail marketing manager, Pierr Roodt. "Customers need only purchase four coffees for a free cappuccino. Plus, for the first few weeks of the launch, they also stand a chance to win free coffee for a year."