A percentage of all women's apparel purchases made between 29 July and 9 August 2005 will be donated to People Opposing Women Abuse (POWA).
POWA was established in 1979 as a response to the high levels of violence against women experienced in the community. It was primarily initiated by volunteers and offered services to women who experienced domestic violence, sexual harassment, rape and adult survivors of incest.
adidas calls on all South Africans to join this initiative and work with adidas to assist in making a difference.