Contextual brief
ACMASA follows the current and significant trend within the arts to organise national formations to look after, develop and represent the interests of practitioners within the industry. The concept of arts marketing is a relatively fledgling discipline, which is vitally important and sadly under-resourced. The needs and interests of arts marketers are of such a nature as to warrant a separate national organisation to promote and develop this area, as growth in the arts and culture sector needs strategic and needs-specific marketing of the arts.
The aims of ACMASA are:
As an organisation which will necessarily engage with crossovers between existing national bodies, including PANSA, VANSA and NACSA, ACMASA plans to establish links with existing marketing and PR organisations in South Africa, in order to facilitate and initiate projects that will lobby media for greater support of the arts; impart basic skills, insights and marketing knowledge to members; to keep members informed of arts marketing trends; and to develop further marketing skills among members.
The deadline for entries is September 26.The winner will receive a cash prize of R 1 000 and will be announced at a function in October.
For more information, feel free to contact:
