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Andrea Quaye, appointed marketing director of The South African Breweries in 2014, has been with the company on and off since 2003. Under her stewardship, the SAB's Carling Black Label ‘Be the Coach’ campaign won a Grand Prix at the Loeries and she formed part of the Loeries' events & PR judging panel in 2014.
Quaye: I work in Sandton, Live in Saxonwold and play as close to home as possible.
Quaye: You can hear my hearty laugh from approximately 2 kilometres away.
Quaye: I have had the opportunity to work on some really amazing FMCG brands!
Quaye: Red nail polish, my two girls, and the feel of fresh air on a morning run…
Quaye: The fast pace, competitive nature, and that every day I learn something new.
Quaye: It doesn’t exist, fortunately.
Quaye: Barley, hops and water.
Quaye: I have always been a big fan of Coke, Axe and Dove – brands with real purpose.
Quaye: Top secret stuff!
Quaye: Big data, content is king, Efficiency, KPI – I use all them.
Quaye: On a run, just before I fall asleep.
Quaye: I am double jointed.
Quaye: Somewhere in between the two.
Quaye: Emails, email and more email, and pictures of my kids.
Quaye: You can learn something from anyone and any circumstance, get to know your consumer and your brand intimately – never assume.
Wise words. You can read more about Quaye by clicking here and interacting with her on Twitter.
Remember to visit the Loeries website and our special section to keep your finger on that creative pulse if you can’t wait for Loeries® Creative Week™ Durban from 15 to 21 August.