Influencers, as they have come to be known, are people who have anything from a few thousand to several million engaged and devoted social media followers, and who have the ability to drive conversations and influence public opinion. Over the years, influencers have become a critical promotional tool for brands, especially as mainstream advertising continues to decline and people rely more on the endorsement of fellow consumers. But should you consider using influencer marketing for your next event? Here’s what you need to know: https://www.wrxgrp.co.za/should-you-use-influencer-marketing-for-your-next-event/
