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Magazines South Africa

The Big Issue has something to shout about

The non-government organisation (NGO) that supports job creation by using vendors, who sell The Big Issue magazine and retain half the cover price, has moved nearly 15 650 copies of the November issue celebrating the 100th edition. Since its inception in South Africa, it has helped put more than R8 million into the pockets of homeless and unemployed people.

"We are delighted to have virtually sold out our 100th edition and would like to thank the public, corporate sponsors, advertisers and The Big Issue staff for their support, without which this would not have been possible, commented Richard Ishmail, managing director of The Big Issue.

"In addition, we extended our print run for the 100th edition, so it marks an extra achievement for us."

The November issue is a 100-page special that also takes a retrospective look at the development of the magazine since its inception in 1995. The Big Issue focuses on providing employment for unemployed, homeless and vulnerably sheltered people and also enables marginalised adults to take responsibility for their own lives through a developmental employment programme.

"The Big Issue would like to commend all the vendors for their exceptional dedication when selling the magazine to the public," said Ishmail. "It is not an easy task; we salute your optimistic approach and enthusiasm."

Thanks to the many sponsors who have dedicated time, services and finances, The Body Shop in particular, The Big Issue has a small mobile distribution unit that recruits and services vendors in the southern and northern peninsula, which has helped expand distribution.

"I would like to extend a hand of gratitude to our dedicated readers for their ongoing support and all at The Big Issue for their hard work and commitment," said Luvuyo Mkangelwa, Chairman of the Board of Directors.

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