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Soccer scores again
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Kick Off was recognized as the second most desired magazine in the male youth market and third over all. You/Huisgenoot took first place with Car magazine in second.
The tween market consists of children aged 10 - 13 years and is the largest age group in the population, consuming products worth around R6 billion per year and influencing the spend of a further R20 billion of their parents' money.
This fortnightly magazine carries informative content about current local and international soccer issues and strikes a balance between simple, popular material and more in-depth coverage. The brand is well established with many soccer lovers and has a loyal reader base of over 1.8 million readers.
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