Reaching the people with Heita!

Modise Makhene, Primedia @ Home managing director says: "The magazine provides current and potential advertisers the opportunity to gain direct access to this highly influential market."

Marketscan, a comprehensive database developed to target specific LSM groups, was used to establish the target market and it is estimated that Heita! will reach 100 000 middle to high-income households.

The magazine will be distributed in Diepkloof, Orlando East and West, Meadowlands, Dobsonville, Jabulani, Moroka, Protea, Naledi, Chiawelo, Power Park, Pimville, Klipspruit, Mofolo and North Dube.

Eitorial content will tackle everyday issues affecting the community such as current government communication and relevant social and community related issues.