African Spirit Media, a member of the TCB Group, produces the Premier magazine for BidAir Hospitality, a member of the BidVest Group. In order to identify with the business lounge brand, the magazine will showcase the best South Africa has to offer in terms of travel destinations and events, food, business, technology and more.
Bernie Hellberg, COO of the TCB Group, says that the new title will reflect the luxury and comfort that is synonymous with its lounge brand. Currently, it is the lounge of choice for over 70 000 frequent flyers monthly, a number which keeps on growing.
It has exclusive partnerships, including international airlines' First Class and Business Class users, private banks FNB, RMB, Investec, Barclays and Standard Bank, American Express Gold and Platinum, Diners Club Platinum, and Hertz Gold Club. Through these exclusive partnerships, it is able to serve a customer demographic of corporate decision makers and seasoned travellers.
