The magazine features articles about street legal vehicles, which have been customised by their owners for aesthetic or performance purposes.
The trend of modifying and customising your vehicle goes back some time and can be traced back to the early 60's Hot Rodding period. This culture is active throughout the world, with ardent followers in USA, United Kingdom, Norway, Sweden, Germany, France, Italy, Australia, New Zealand and Japan. The lifestyle has been acknowledged and further popularised by the box office hit movie - The Fast & The Furious, and now the sequel 2 Fast 2 Furious.
In Cape Town, it's part of the lifestyle, with the special events often attracting thousands of visitors - a recent show attracted over 10,000 people in just one day.
The magazine has a print run of 10 000 and is distributed nationally by RNA, 60% to the Western Cape and the remainder to all the major centres.
For more info, check out the website www.egomachines.com or contact Mogamat Abrahams, Email , Cell: 0829238001.
