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Advertising News South Africa

CDF's best ads for July 2003

The best ads that appeared in July, as voted by the Creative Directors Forum.

Comments by Wingwing Mdlulwa (Chairperson) for July 2003 judging:

NEWSPAPER
Very, very weak, maybe we should start thinking about what we enter. We all should know what an "Ad of the Month" contender looks like by now.
No Award.

MAGAZINE
Marginally better, but still very weak.
No Award.

TELEVISION
A bit of a mixed bag. A few very good entries. MTV a worthy winner.

RADIO
There's a bit of an improvement, some highly amusing entries. People are becoming adventurous with this medium again. Very encouraging.
Only 1st place goes through to Ad of the Year.

Herewith the results of the judging of the July 2003 entries. Congratulations to all concerned.

Newspaper: (NO AWARD, BUT THE FOLLOWING ORDER)
1. CNA/Tippex "Bush" (44,0) – TBWA Gavin Reddy
2. Habitat for Humanity SA "Shack" (41,0) – Joe Public
3. St Vincent School of the Deaf/Athlectics Day "Bang" (40,0) – Grey Worldwide

Magazine: (NO AWARD, BUT THE FOLLOWING ORDER)
1. Coca Cola/Powerade "Long Jump" (43,0) – Lowe Bull (Cape)
1. Master Foods/Dolmio – Campaign "Shotgun/Pisa/Corkscrew" (43,0) – Berry Bush BBDO
2. GSK/Jordan Floss "Wordgame" (42,0) – O&MRS-T&M (Gtng)
3. Multichoice/Supersport "Lance" (38,1) – O&MRS-T&M (Gtng)
3. Volkswagen SA/Jetta "Rearview Mirror" (38,1) O&MRS-T&M (Cape)

Outdoor:

No entries

TV/Cinema:

1. MTV/Crazy Monkey – Campaign - " Trevor Clarence/Brett Goldberg/Blindfold" (58,0) The Jupiter Drawing Room (South Africa)
2. Delta/Corsa "Mothman" (51,0) – Net#Work BBDO
3. Delta/Astra Safety "Crash" (49,0) – Net#Work BBDO

Radio:

1. Chicken Licken/Menlyn "Baie Dankie" (51,0) – Net#Work BBDO
2. Delta/Corsa Lite "July" (43,0) – Net#Work BBDO
3. Coca Cola/Play Energy Drink "Informercial Guy" (43,0) – Lowe Bull (Cape)

You can view the ads online at www.voicebank.co.za.

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