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heat magazine to close down
Media24 have announced plans to close celebrity niche magazine heat. The company said this was in line with a clear plan to accelerate its digital-first strategy to best serve its digital audience, while consolidating its print portfolio behind its strongest brands.
To build digital scale, celebrity sites Channel24 (www.channel24.co.za), and The Juice (www.thejuice.co.za) will soon merge to become a celebrity megasite, with a strong focus on South African stars.
Lisa MacLeod, Media24's head of digital publishing, said: "Media24 is constantly evolving, and we go where our readers are. We are expanding our content
offering on digital platforms as we develop a greater understanding of how our readers are consuming content and how we can best meet these needs."
MacLeod said that the move was a further step in the company's digital-first strategy. The last edition of heat will be on street from 27 February.
