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Youth Marketing News South Africa

Viewers select presenters

Hectic Nine-9, the live magazine program for tweens and teens on Q-base 28 on SABC 2, has allowed the audience to select its two new presenters,Kedibone Mohlala and Danilo Acquisto, through an on air audition with 10 finalists.
L to R: Kedibone Mohlala and Danilo Acquisto
L to R: Kedibone Mohlala and Danilo Acquisto
click to enlarge

The competition started on 6 September 2010 and viewer voting narrowed down the 10 to five finalists, who each hosted a show last week. Again the viewers voted, ultimately selecting their favourite two.

Producer Wilna van Schalkwyk believes that, as adults, the production team are not the best people to determine what the young audience wants. "The viewers have their own ideas of what they like and who they want to see on their screens every day," she said. "So, instead of waiting for their feedback on presenters we select, why not just ask them?"

Go to www.hn9.co.za for more.

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