The process of search and retrieval has been made very simple and user friendly. The website continues to offer traditional search but this new resource will add value to its search options. It aims to become one of the top aggregator sites in the country with a potential 1.5 million classified ads, searchable in categories ranging from cars, to property to jobs and entertainment.
Rubrikk has developed the relevant software and platforms and will participate in the project as partner in order to ensure continuity. The Norwegian Research Counsel together with Innovation Norway support Rubrikk, acknowledging the company´s emphasis on innovation and research.
"We have evolved the website to include a section called AnanziAds. The launch of this new search iteration is the culmination of 12 months of intensive research and development. We are confident that the technology offered will be of benefit to the South African user. This is a natural and exciting evolution of the Ananzi search offering," comments Mark Buwalda MD Ananzi.com.
Adil Osmani, marketing director of Rubrikk, adds, "We want to make it easier for South Africans to gain the best overview of the market. We will provide users with a one-stop shop - whatever you need, you will find here. All classified ads in South Africa will be searchable from this one site, giving South Africa true transparency in the marketplace. Would you buy a car without making sure you got the best deal? Of course not - searching from amongst a population of some 400 000 cars will get you the best overview possible."
For more, go to www.ananzi.co.za/ads.
