Creamer Media, Thomson Reuters sign video deal

As publisher of Engineering News and Mining Weekly, as well as the online versions of both publications, Creamer Media has in recent years also developed various video products, which came to the attention of Thomson Reuters.

“We produce and broadcast a range of video products which provide insight and depth for players within the engineering and mining fraternities, as well as users within the trading and commodities sectors,” explains Creamer Media CEO Kenneth Creamer.

“Dedicated video section”

“Thomson Reuters is in the process of structuring a dedicated video section within its multimedia terminals, and our video products will automatically be fed from our web servers into this channel and be rebroadcast to up to hundreds of thousands of Thomson Reuters subscribers.”

“All indications are that the appetite for video-on-demand at the business-to-business level will only get stronger. The power of the Internet has transformed the way consumers interact with media, with the ability to watch what they want, when they want. We are extremely proud that Thomson Reuters has recognised the quality of our videos and will include them within their terminals,” says Creamer.

The group's flagship video product is the Real Economy Report, a weekly video magazine type show available for viewing on Engineering News Online and Mining Weekly Online. The report consists of a presenter taking the viewer through the three leading news articles of the week, including extracts from press conferences, interviews and visuals of the associated technology, products, processes and so on.

The group's other video product is known as Second Take and consists of interviews with senior journalists about the most newsworthy item of the week in both Engineering News and Mining Weekly.

Second Take

The Second Take series is aimed at providing background to the news and the context, as well as the implications for the economy, industry and consumers.

The videos are filmed at an in-house studio where the potential exists to conduct high-level interviews. In addition, each week between six and 10 video clips accompany online articles, featuring extracts from press conferences and interviews.

Creamer reports that at present an estimated 10 000 videos are viewed on its websites each month.

“The video format has taken our news product to a different level. Viewers are able to access audiovisual material which supports and complements our articles in a succinct and visually memorable manner, while our journalists have the opportunity to flex their creative muscles and develop stories across a range of channels,” says Creamer.