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How markets grew
Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons.
In previous articles, we have shown that the lifestyle of South Africans has improved significantly over the past decade. More people in the population; generally higher LSMs; more electrified and so on.
© Apidech Ninkhlai – 123RF.com
One would expect that these changes in the SA society would show up in changes in markets. It does...
Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.
*Note that Bizcommunity staff and management do not necessarily share the views of its contributors - the opinions and statements expressed herein are solely those of the author.*
Source: SA Marketing Magazine
SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.
Go to: http://www.samktmag.com/
About Erik du Plessis and Neil Higgs
Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.