Cape Town gets Public Relations Global Network 2012 conference

More than 40 representatives of the network will reportedly attend.

The network held its 2010 conference earlier this month at Cancun, Mexico. HWB account director Wayne Lowe, who attending the meeting said, "After the success of the 2010 FIFA World Cup, the conference is a great opportunity to showcase Cape Town and South Africa to some of the most influential professionals in PR. One of the agencies attending works with Apple, another with Google and Coca-Cola."

Lowe said that the Cancun conference had focused on developments in electronic and online media. "Some of the applications and social media tools that can be used to promote clients' messages and for information gathering are quite astounding" said Lowe, adding that his company was constantly evaluating new ways in which to use social and electronic media to boost its clients' visibility and profitability. One of the things we learned from the conference was how social media has the capacity to make old news fresh again from traditional media."