Eligibility
Business enterprises, associations, private institutions and government bodies anywhere in the world are eligible to submit entries to the Golden World Awards.
Public relations firms and consultancies may enter on behalf of clients and share honours with them. Participants may submit as many individual entries as they wish.
IPRA welcomes submission of programmes previously entered in other awards competitions. The Golden World Awards contest thus offers broad international recognition to campaigns honoured separately at the national level.
The Golden World Awards competition, now in its 11th year, accepts programmes in a wide variety of professional categories. Campaigns entered in all categories may be local, regional, national or international in scope. The broad range of categories encompasses programmes targeted to a variety of audiences and publics.
Golden World Awards for Excellence will be presented to the winners during an International Gala in the autumn of 2002. In addition to attendance at the Awards ceremony, winning organisations will be invited to present their programmes to participants at specially scheduled times during the Conference.
All those selected for the final round of judging the summaries will be available through the IPRA Virtual Library at www.IPRA.org.
Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant none, one or more awards in each category.
An IPRA Grand Prize for Excellence will be awarded to the individual entry judged to have demonstrated the highest standards of competence.
IPRA co-operates with the United Nations to encourage public relations campaigns with a social purpose.
Each year, in addition to the awards granted in the various professional categories, the UN designates and honours the programme entry deemed to address most expertly those issues of concern to the United Nations.
This award will recognise a creative entry from a new public relations organisation in a country where public relations is still developing.
One award may be given to an entry that demonstrates an outstanding use of research in development and evaluation of the programme.
One award may be given to an entry that demonstrates outstanding creativity.
C R I T E R I A
Public relations campaigns entered in the IPRA Golden World Awards competition must exhibit a high standard of excellence in a variety of programme aspects. Specifically, each entry will be judged on the basis of its competence in five areas:
a. Nature of the company or institution for which the programme was conducted.
b. Specific problem or opportunity addressed by the programme.
c. Geographical area in which the programme was conducted.
Field or library research to define the problem or opportunity and to determine approaches likely to achieve the programme’s objectives.
a. Detailed statement of the programme’s objectives and establishment of measurable criteria for success.
b. Identification of publics to be reached and actions desired of them.
c. Formulation of messages to be communicated to the publics.
d. Selection of communication channels (internal and/or external) to be used.
e. Creation of vehicles to carry the messages into the media.
f. Action taken to consult with management and secure its support for the campaign.
a. Description of the plan’s implementation.
b. Adjustments to the plan introduced during its implementation.
c. Difficulties encountered.
Identification, analysis and quantification of results. The judges will look for tangible results which demonstrate the achievement of the programme’s measurable objectives, as described in the planning section.
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