Savour Every Flavour campaign launched

31 May 2012

Savour Every Flavour, a campaign to bring focus to the importance of dairy in a daily diet and the importance of balanced nutrition, has been launched by DairyBelle this month. Taste tests and sampling opportunities will be held for consumers at selected stores around the country.

Image: FreeDigitalPhotos.net

It highlights the brand's variety of flavours and tastes and offers participating consumers an opportunity to win a share of R500 000 worth of airtime and cash.

"We are talking predominantly to Moms, who shop for families, pack lunch boxes and generally have a major say in their family's nutrition. A balanced diet and incorporating dairy into a diet is an important area for us as a brand; this campaign allows us to interact with our customer base and carry an important message," says DairyBelle's senior marketing manager, Kim Bryden.

Dairy such as milk, yoghurt and cheese provide key nutrients and are rich in calcium. Dairy assists with body health and functioning through the provision of protein, vitamins B and D. Calcium assists not only to prevent bone loss, but may also reduce the risk of developing high blood pressure and colon cancer, according to Harvard School of Public Health. In a country where obesity and bad nutrition are becoming key issues, the inclusion of dairy in a diet becomes relevant.

For more information, go to www.dairybelle.co.za or try out the new app on www.facebook.com/dairybelle.