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Retail Marketing South Africa

Appletiser competition offers R1m in prizes

Appletiser is making it possible for one lucky woman to win a deliciously good life for three months to the value of R1 million. Entrants also stand the chance of winning one of more than 20 000 instant prizes during the promotion that runs during April and May 2010.
Appletiser competition offers R1m in prizes

The winner of the grand prize, will enjoy the good life for three months that will include a personal trainer, a chef, a chauffeur, a stylist - hair and body, an au pair, a maid, a complete makeover, a Nintendo Wii plus, a Garmin and a Blackberry all to the value of R1 million.

The spot prizes include Nintendo Wii Sports packs, Blackberries, Garmins, magazine subscriptions, cab rides, gourmet cooking classes, nutritional consultations and styling sessions. Consumers will be notified immediately if they are the winner of a spot prize and given an electronic voucher in order to claim their prize.

Entrants need to purchase a six-pack of 330ml Appletiser, Grapetiser or Peartiser and SMS the six-pack barcode to the number provided on the pack. The brand will drive the competition with in store advertising and marked packs in participating outlets.

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