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Retail Marketing South Africa

Not Fashionista, Sandtonista

Sandton City has a blog site, Sandtonista.co.za, which allows viewers to find out what's hot and trendy at what is seen as the most fashionable shopping centre in South Africa.
Not Fashionista, Sandtonista

"Many people just don't have the time to spend hours in shopping centres discovering all the latest products, trends and styles on offer," says the Sandton City centre manager Sharon Swain. "The blog site is designed to do some of the searching for you. So whether you are looking for inspiration, details on where to get that illusive hot new fashion item, or for information on some of the finds available in our stores, we have handpicked blog writers to ensure that you have 24-hour access to all that is new, trendy, fashionable and stylish at the centre."

The blog writers have been carefully selected for their interests to give their opinions and advice on where you can find trendy, new and in-style items: from fashion, accessories, gadgets, home living to culinary delights. They will let you know who and what is on sale when and identify the hottest trends and places for you to go. The site will also feature a Look of the Day, where roving reporters and the dedicated style Sandtonista, will spot a trendy Sandton City shopper and reveal their style secrets.

The blog site also links to Facebook and Twitter to get the latest news as it happens. The website is www.sandtonista.co.za.

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