2021 Footprint Marketing Award winners announced

The winners of this year's South African Council of Shopping Centres (SACSC) Footprint Marketing Awards were announced at an event held at Summer Place, Hyde Park on Monday.

Eastgate shopping centre. Source: Liberty Two Degrees
Eastgate shopping centre. Source: Liberty Two Degrees

The Footprint Marketing Awards seek to recognise exceptional shopping centre marketing, innovation and creative achievements, together with economic success, within the South African property industry.

This year there was a total of 267 entries with 66 Bronze winners, 30 Silver winners and 15 Gold winners.

Footprint Awards categories include Centre Productivity, Retailer Productivity, Sales Promotion and Events, Public Relations, Advertising, Leasing Support, Grand Opening, Expansion and/or Renovations, Community Relations, Alternate Revenue, Category Integration, Visual Merchandising, and Digital Marketing.


Spectrum Award winner: #CreateTomorrow campaign


Sandton City, Nelson Mandela Square, Eastgate Shopping Centre, Liberty Midlands Mall and Liberty Promenade received the coveted overall Spectrum Award for their campaign #CreateTomorrow in the category Community Relations.

The SACSC notes that each year the Footprint Award entries become increasingly more challenging to judge as the quality of entries continues to impress.


View the list of Spectrum and Gold winners below:

SPECTRUM AWARD WINNER
Shopping centreCampaignCategoryMarketing company
Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade#CreateTomorrowCommunity Relations Excellerate Brand Management
GOLD AWARD WINNERS
Shopping centreCampaignCategoryMarketing company
Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade#CreateTomorrowCommunity Relations Excellerate Brand Management
Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade#CreateTomorrowCategory Integration Excellerate Brand Management
Eastgate Shopping Centre#BeTheChangeCategory Integration Excellerate Brand Management
Rustenburg Mall#MakeItYours_Rustenburg MallVisual Merchandising Kitchen Sink
Eastgate Shopping CentreAquaponics Farm District Alternative Revenue Excellerate Brand Management
Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade#BeTheChangeCategory IntegrationExcellerate Brand Management
Sandton City, Nelson Mandela Square, Eastgate, Liberty Midlands Mall and Liberty Promenade#BeTheChangePublic Relations Excellerate Brand Management
Eikestad MallEven more for you! Sales, Promotions and Events High Fives Connect
Mall of AfricaMall of Africa The New Home of SA Fashion Week Public Relations Bespoke Marketing
Sandton City Sandton City #BuildTomorrowTogetherDigital Marketing Excellerate Brand Management


View the full list of Footprint Marketing Awards, including Silver and Bronze winners, here.

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