Local creatives lace up in Puma's Run the Streets campaign

Gigi Lamayne

The foursome will be featured in the footwear and evoKNIT apparel offering in the commercial shot by Paul Ward with voice over by MC Tumi (Stogie T) and music by Sibot. The commercial in a 90 second and 30 second format will be driven via television, digital and Puma South Africa’s social media channels.

“We are excited to have a strong stable of powerful, talented local influencers that can sit alongside Grammy-award winning artist The Weeknd in our Run the Streets campaign in South Africa,” said Puma South Africa’s marketing director Brett Bellinger.

According to the company, the IGNITE Limitless Core and IGNITE evoKNIT Fade is designed to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The design began with streetwear influences then added performance features and technologies, with special interest paid to textures and details including bonded edges, matte and shine play, collar height and large, bold branding.

The IGNITE Limitless core in red, olive, grey and black will be available exclusively in Puma stores and select Sportscene stores from 15 February for R2,299. New iterations of this style will drop through the coming weeks and months.

The IGNITE evoKNIT Fade retailing for R2,599 is available from PUMA, Sportscene, The Cross Trainer, Side Step and selected retailers nationwide.