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"This studio upgrade, from 80m2 to 200m2, means that our content will no longer be restricted due to lack of space. We are looking forward to seeing the results of our creative team's wild ideas being brought to life," said Paula Brown, MD of Okuhle Media and Hectic Nine-9's executive producer.
The show, originally inspired by international social networking trends and platforms such as MySpace, Facebook, Twitter and YouTube and the millions of conversations happening amongst SA teens on MXit, is positioned to be one the most interactive and progressive shows on SA's TV screens when it comes to current affairs, trends and technology. The aim is to provide its teenage audience with a platform to voice their opinions and these are taken into account with each episode tailored to fit their wants and needs.
Mike Smit, MD of Waterfront Studios said that this would be the first time that his company would facilitate a daily, live broadcast. "It's been a challenging journey coordinating all the necessary infrastructure, but we look forward to our first live broadcast," he said.
Louise van Hoff, Hectic Nine-9's executive producer emphasised the potential that the new facilities offer saying that, "the major impact will be to the enhanced technological capabilities that will allow us increased interactivity with our audience before, during and after each broadcast.
"Up to now, we have utilised various platforms such as Skype for interviews from Johannesburg to Miami and Germany and live streaming via U-stream; however, the available technology meant that these were limited. The new facilities offer us incredible new possibilities and these extend to a bigger set which means a faster pace, bigger audiences and my favourite, bigger bands."