Ididthatad launches the SA Film Reel

"We're very excited about this new product as we know how hard it is to get new work into creative hands and even harder getting it to the right creative's hands. The new eReel will be delivered directly into subscribers' mailboxes, comprising a targeted database of just over 70% of South Africa's ad community," says founder, Julie Maunder.

A top creative director will judge every eReel and the three best pieces will be awarded Best of Reel.

The first eReel is set to be delivered at the end of January 2014 and will be judged by the Creative Circle chairperson and ECD of FoxP2, Justin Gomes.

"I am happy that this finally exists. It will be the best and quickest way for agencies to view all the new work that has been produced once a month," says Gomes.

The SA Film Reel is available to everyone that has a portfolio showcased on ididthatad.com. Subscriptions are now open at www.monthlyereel.com.