
Subscribe & Follow
Unpacking shopper behaviour

These include how consumers shop; the most beneficial store formats and layout and online versus in-store shopping behaviour. The presentation will appeal to marketers and retailers who want to understand better, how consumers plan their shopping trips, how they behave in-store and online and how, and when, they make their final purchasing decisions.
Many of the world's leading corporations including Coca-Cola, Kraft, Kellogg's and Procter & Gamble use and financially support the institute's fundamental research.
"The findings presented by Driesener mirror and substantiate our recent ROOTS 2013 findings," says NAB's Joint MD Gill Randall. "We have certainly discovered the same consumer behaviour patterns and thought processes here in South Africa. It has been a great pleasure to host Driesener and enable him to share these valuable insights with our clients."
Presentation highlights include:
- Consumers have busy lives and want to get on with their shopping
- They don't care about brands
- Shoppers have a repertoire of stores
- Most of shopper's time in store is spent navigating rather than purchasing
- 50% of shoppers spend 18 minutes or less in store (FMCG products)
The presentation can be downloaded here.
Related
Content consumption remains robust, despite traditional TV and radio figures down 10 Dec 2024 NAB radio stations take on misinformation with public service announcements 9 Apr 2024 What will be impacting shoppers and retailers as 2024 unfolds? 14 Mar 2024 NAB's exco welcomes new chairperson and deputy chairperson 22 Feb 2024 NAB celebrates 30 years of industry self-regulation 16 Oct 2023 #YouthMonth: Radio's challenge - Getting young people behind a microphone 29 Jun 2023
