Social networks are akin to ant colonies. There are colonies within colonies; networks within networks - interchangeable social roles where everyone has a say. Successful online conversations are like this too. Sometimes a brand must lead and sometimes a brand must listen.
Breed likes C-words, so we claimed our favourites and cultivate them everyday, for your benefit.
We're conversation starters, communicators, connectors and community builders. And nothing excites us more than your customers feeling like your brand is their brand. That's our end-goal.
Our clients include: Clover Super M, Tropika, Danao, GROHE and Nashua Smarter Office Solutions (Nashua in partnership with our friends at Dojo 115). And there's standing room only in our pipeline at the moment. We're looking to take on many more brand giants in the next while. It's all very exciting and we're armed and ready.
Another area in which Breed is fast gaining ground is social activation. We're all about closing the loop between real life experience, real time documenting and online social interactivity. From a brand's perspective, there's a lot to be said for cultivating and supporting online interaction and the sharing of an experience with people who are and aren't at an event.
We recently pulled off a highly successful social media initiative at the 2012 Tropika Vaal Beach Party. The idea was to have photos taken throughout the day and uploaded to Tropika's Facebook page instantly. People were then encouraged to login to their accounts to tag themselves there and then.
There was a team walking around taking photos with iPads and a photo booth where people could dress up and have their photo taken. People loved the interactivity and there has been a very positive response on the Tropika Facebook page since.
This is where all those acronyms like ROI (return on investment), SMO (social media optimisation) and UX (user experience) fit in. It's also a good place for phrases like 'navigating the digital landscape', 'seamless integration of your social channels into your overall digital presence' and 'well-defined strategies for building meaningful relationships'.
We could go on about this stuff for pages. But you wouldn't read it. In short, we get it - we get it well. And that's all you need to know.
Breed is here not only to get your brand talking but also to make sure it's saying the right things. We're excited, we're exploding and we're explicit about being experts in the niche that is social media.
And about that box that everyone's trying to think out of. We take that box, point and laugh at it, maybe gnaw on it a little and then we tear it into hundreds of pieces, small enough for ants to carry away. And that's the last we think of it.
Visit our website: http://www.breed.bz
