Trending
- 5 key moments that are solidifying Tyla's brandKarabo Ledwaba
- George building collapse: 44 remain missingKatja Hamilton
Elections 2024
Jobs
- Sales Representative Cape Town
- Digital Marketing Specialist East Rand
- Digital Copywriter George
- Art Director and Copywriter Team Johannesburg
- Key Account Manager Roodepoort
- Junior Digital Business Writer Roodepoort
- WordPress Website Designer/Graphic Designer Johannesburg
- Paid Social Media Specialist Johannesburg
- Social Media Manager Cape Town
- Senior Account Lead - SHAREit Johannesburg
Seafood aquarium
To demonstrate the super-fast cooking capabilities of the product, LG selected one of the biggest department stores in South East Asia as the scene for its solution. A giant fish tank was located within the food court, and filled with fish. However, to demonstrate the speed of the product, this tank was not filled with regular fish, but instead with robotic replicas of cooked fish. Grilled saba steaks, fried mackerel and deep-fried shrimp swam around the tank.
The tank was framed with a banner that read "Ready to eat. LG Solardom cooks food 4 times faster." LG's idea was that the LG SolarDom could cook food so much faster, it was just like taking fresh fish out of a tank and eating it right away.
Results
The electronics section within the department store saw 60% increase in consumer inquiries.
The campaign won a gold Outdoor Lion at Cannes 2011.
Why is this on Cream? The OOH channel allows for some brilliant creative invention, and you can't get much more inventive than a swimming fish steak.
Source: Cream: Inspiring Innovation
Cream is a curated, global case study gallery of excellence, providing the marketing community with the latest trends and inspiration to help grow their business.
Go to: http://www.creamglobal.com