Biggest & most diverse Pentawards jury announced

Source: © kchung 123rf

New additions to the jury include, among others, IKEA, Estée Lauder, Coty, Mars Food, Huda Beauty and Weber Inc. Their inclusion grows the awards, which recognise global packaging design excellence, in the beauty, luxury fragrances and household goods sectors as well as beverages and food.

“I cannot wait to get started on this year’s judging, this year’s panel is absolutely stellar! We continue to evolve, to learn new ways to work together, as Daft Punk would say "harder, better, faster, stronger,” says Clem Halpin, president of the Pentawards jury and design lead at Taxi Studio added.

This year’s jury also includes 17 female judges - an increase of five from the 2021 panel.

“As a panel we are more inclusive, more diverse, more reflective of the global nature of the Pentawards than ever,” says Halpin.

Sustainable packaging

This year’s expanded jury also reflects Pentawards’ ongoing commitment to championing sustainable packaging with sustainability experts from WWF and Beiersdorf joining the Pentawards Sustainable Design Jury, which launched last year to recognise the progress being made by brands, manufacturers and designers across the globe in the sustainable packaging area.

“The Pentawards is a crucial platform for raising awareness of the importance of design excellence in our modern society and I’m grateful for the opportunity to join the jury,” says Paula Chin, sustainable materials specialist at WWF.

“We’re facing ever-increasing global challenges - not least the triple crisis of climate change, biodiversity and nature loss, and pollution and waste – so the creation of a Sustainable Design category is extremely welcome.

“Over 80% of a product’s environmental impact is determined at the design stage so this community has a vital role to play in tackling these challenges and delivering better outcomes for people and the planet,” she adds.

2022 Pentawards Jury

Entries for the competition open 14 February, and the 2022 Shortlist will be revealed in July.