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Finalists announced for New Generation Social & Digital Media Awards 2018

The finalists for the 2018 New Generation Awards have been announced, with a record number of entries received, from a record number of agencies, corporates and individuals, representing hundreds of South African brands.

Image supplied.
Image supplied.

“Overall, it is encouraging to see how entries have improved and increased year on year. South African agencies, corporates and students are producing some great work and this is an affirmation that the industry is maturing and getting better and can only go from strength to strength if the improvements in the entries over the past few years are anything to go by” says MD Stephen Paxton.

Winners will be announced at the gala ceremony, live on Thursday, 27 September 2018 at Monte Casino, The Ballroom.

Corporate Awards

Best Revenue Generating Marketing Campaign or Event
Mango AirlinesFlow CommunicationsPayday HappyDay Sale
Suzuki Auto SAPenquin &Spitfire InboundNowhere to go but UP
Rentokil InitialSpitfire InboundDigital Growth
GameArc SABlack Friday
Unilever South AfricaDigitas LiquoriceStains don’t Matter
VodacomTeam RedSummer 2017 - Shake
Best Social Media Reach from an Event
New Balance South AfricaLevergy#BeProteas
VS GamingWunderman SAVS Gaming Festival 2018
Suzuki Auto SAPenquinSuzuki Swift Media Launch
DHL Express SAHave You Heard Marketing#DHL Rugby7s
SteersSauce Advertising#Kinging : Boerewors King Steers Burger
M&M'sArc SA#ShareSummer
Famous BrandsDNA Brand Architects#Kinging : Boerewors King Steers Burger
Merck(iliadin)GorillaMimic Your Man
Best Online Competition
Acdoco SAHave You Heard MarketingNair Summer
RevlonMediaComRevlon BFF Day
SchollArc SA#InMyShoes
GameArc SABlack Friday
Supa QuickArtifact AdvertisingSuper Sassy
Mondelez InternationalStarcomHalls - Own the Moment
Auto TraderDigitas LiquoriceCOTY Drag Race
SuntoryMindshareLucozade - Boost your Drive
Unilever South AfricaGorillaAXE: AXECESS Ibiza
Bio-StrathGorillaSurvivor
Best Use of Technical Innovation – Sponsored by FujiFilm
Reckitt BenckiserG&G DigitalHarpic White & Shine Thick Bleach Online Competition
South African BreweriesJoe Public ConnectThe Invisible Issue
Unilever South AfricaDigitas LiquoriceSurf-School of Shine
Best Low Budget Campaign
Reckitt BenckiserG&G DigitalHarpic White & Shine Thick Bleach Online Competition
bsmartStratitudeGet to know bsmart
InvestecWunderman SAThe Interview
RocoMamasOMM#BedfordBomb
M&M's and UBER EatsMediaComMars Incorporated
RevlonMediaComRevlon BFF Day
SABJoe Public ConnectBeer Finder - Cape Town
Unilever South AfricaDigitas LiquoriceOMO-Father's Day
ABinBevDNA Brand Architects#LionCanAtCannesLions Campaign
CCI Brothers for LifeSoul ProvidersSee the Bigger Picture – World AIDS
Mobile Marketing Excellence – Sponsored by MediaCom
McCainJoe Public Connect#MakeItYoursMoms
JC Le RouxDigitas LiquoriceExpress Yourself
Unilever South AfricaDigitas LiquoriceOMO - Stains don't matter
VodacomTeam RedSummer 2017 - Shake
Blogging Excellence – Sponsored by MediaCom
Gauteng Tourism AuthorityFlow CommunicationsGTA Blog
Hollard InsureFlow Communications#InsuranceTips
Penquin Penquin Blog
Most innovative use of social media
Gauteng Tourism AuthorityFlow Communications#VisitGauteng
Mango AirlinesFlow Communications#iFlyMango
InvestecWunderman SAThe Insterview
Ster-KinekorWunderman SAThe Nazional News
TelkomArtifact AdvertisingJan-u-worry
BlackJoe Public ConnectFuture of Entertainment
Auto TraderDigitas LiquoriceCOTY Drag Race
Unilever South AfricaDigitas LiquoriceKnorr- Leave no Food Behind
Unilever South AfricaDigitas LiquoriceSurf-School of Shine
Unilever South AfricaGorillaShield - Azishe
Unilever South AfricaGorillaShield - Pressure Moments
Most Innovative Gamification Campaign
Reckitt BenckiserG&G DigitalHarpic White & Shine Thick Bleach Online Competition
South African BreweriesJoe Public ConnectBeer Finder - Cape Town
Auto TraderDigitas LiquoriceCOTY Drag Race
Best Community Engagement Award
Mango AirlinesFlow Communications#iFlyMango
MondelezWunderman SACadbury 5 Star
CadburyWunderman SALunch Bar
VodacomCerebraPutting the Team in #TeamRed
Suzuki Auto South AfricaPenquin & SpitfireSocial Media Engagement
DHL AfricaHave You Heard MarketingDHL Africa Social Media Engagement
RoycoMediaComLet's Eat with Siphokazi
RoycoArc SALet's Eat with Siphokazi
M&M'sArc SA#ShareSummer
McCainJoe Public Connect#MakeItYoursMoms
Unilever South AfricaDigitas LiquoriceSurf - School of Shine
Unilever South AfricaDigitas LiquoriceKnorr- Leave no Food Behind
Excellence in Content Marketing – Sponsored by MediaCom
New Balance South AfricaLevergy#BeProteas
bsmartStratitudeContent is King
Nelson Mandela FoundationFlow CommunicationsObama Lecture
VodacomCerebraData 101
Suzuki Auto South AfricaPenquin & Spitfire InboundNowhere to go but UP
Milky LaneSauce AdvertisingOver the Top Hot Drinks
SchollArc SA#InMyShoes
UnileverNiche GuysDomestos - Killer Combination
Anglo AmericanJoe Public ConnectLive Mine
Chicken LickenJoe Public ConnectThe Double Chick’n Boerie™ Burger Debate
BlackJoe Public ConnectFuture of Entertainment
Unilever South AfricaDigitas LiquoriceKnorr - Leave no food behind
Unilever South AfricaDigitas LiquoriceMagnum
Unilever South AfricaDigitas LiquoriceSurf - School of Shine
VodacomTeam RedVodacom Youth Day
UnileverGorilla#shieldready
Old Mutual Limited On the Money Financial Institution
Best Online PR Campaign
Audi South AfricaLevergyAudi Q5 Fast Track
Nelson Mandela FoundationFlow CommunicationsObama Lecture
Standard BankMagna CartaWorld Citizen
Famous BrandsDNA Brand Architects#SteersRespek
UnileverGorillaShield - Be the next Champion
Best Integrated Marketing Campaign
New Balance South AfricaLevergy#BeProteas
Audi South AfricaLevergyAudi Q5 Fast Track
Indwe Risk SolutionsStratitude#Bringbackthemiddleman
VWSAStratitudeSimplicity is here
Suzuki Auto South AfricaPenquin & Spitfire InboundSuzuki Ignis Launch
RoycoArc SALet's Eat with Siphokazi
CloverArc SA#TheWhistlingChef
Supa QuickArtifact AdvertisingSuper Sassy
Mondelez InternationalStarcomHalls - Own the Moment
Chicken LickenJoe Public ConnectThe Double Chick’n Boerie™ Burger Debate
Digitas LiquoriceUnilever South AfricaSurf-School of Shine
SuntoryMindshareLucozade - Boost your Drive
VodacomTeam RedBrand Repositioning
VodacomTeam RedSummer 2017 - Shake
UnileverGorillaShield - Be the next Champion
UnileverGorillaLux - We are More
Most Viral Campaign
SANBSFlow Communications#NewBlood
St Mary's SchoolFlow CommunicationsMatric Results
Nelson Mandela FoundationFlow Communications16th NM Annual Lecture
Unilever South AfricaDigitas LiquoriceOMO - Father's Day Online Media Awards
VodacomTeam RedVodacom Youth Day
Old Mutual Limited On the Money Financial Institution
Best Use of Social Media to Research and Evaluate
DHL AfricaHave You Heard MarketingOnline Conversation & Sentiment Tracking
McCainJoe Public Connect#MakeItYoursMoms
Unilever South AfricaDigitas LiquoriceKnorr Leave No Food Behind
Merck(iliadin)GorillaMimic Your Man
Most Innovative Use of Digital Media – Sponsored by FujiFilm
Reckitt BenckiserG&G DigitalHarpic White & Shine Thick Bleach Online Competition
The Coca-Cola CompanyMediaComCoke Uplift
M&M's and UBER EatsMediaComMars Incorporated
South African BreweriesJoe Public ConnectYour Business in Lights
Unilever South AfricaDigitas LiquoriceSurf-School of Shine
BayerG&G DigitalBerocca Lab proven + Life tested
Unilever South AfricaGorillaShield - Pressure Moments
Best Use of Social Media in a Loyalty Programme
Unilever South AfricaDigitas LiquoriceKnorr
Unilever South AfricaDigitas LiquoriceSurf-School of Shine

Agency Awards

Best Augmented Reality Marketing Campaign by an Agency
bizAR RealityBurger KingDino's Campaign
Best Use of Social Media using WeGather
SlikouronlifeThe Coca-Cola CompanySprite #FillUpFNB
Most Innovative App Developed by an Agency
Flow CommunicationsCity SightseeingCity Sightseeing Business System
DSGTransunionFirst Check
DSGTransunionDealer Guide
Most Viral Campaign by an Agency
Flow CommunicationsSANBS#NewBlood
Flow CommunicationsFlow Communications16th NM Annual Lecture
CerebraABSA#Budget2018
Have You Heard MarketingDHL Express SA#DHL Rugby7s
Artifact AdvertisingTelkomData Wanted
DNA Brand ArchitectsAbInBevCastle Lite Hold My Beer
DNA Brand ArchitectsFamous Brands#Kinging : Boerewors King Steers Burger
MediaComThe Coca-Cola CompanyJust Juice Breakfast Hacks Campaign
Digitas LiquoriceUnilever South AfricaOMO Fathers Day
Zenith MediaSamsung South AfricaFun#withGalaxy S9
Most Innovative Digital Media Campaign by a Small Agency
FetchThemItaltileImmersion
iClick MarketingDischemBeauty Fair
iClick MarketingTsogo SunSunBreaks
Most Innovative Digital Media Campaign by a Medium – Large Agency
Joe Public ConnectSouth African BreweriesYour Business in Lights
MindshareSuntoryLucozade - Boost your Drive
MediaComThe Coca-Cola CompanyJust Juice Breakfast Hacks Campaign
Zenith MediaSamsung South AfricaFun#withGalaxy S9
Best Influencer Marketing Campaign by an Agency – Sponsored by WeGather
Flow CommunicationsMango Airlines11th Birthday first-time flyer influencer campaign
theSaltTakealotTakealot Student Textbook Campaign
AMOK DigitalCloverKrush Goodness Campaign
MediaComShellShell LGBT#NoBias
MediaComRevlonRevlon_Revlon BFF Day
Arc SAScholl#InMyShoes
Arc SAClover#TheWhistlingChef
SlikouronlifeMultiChoice#4ThaGreatest
Niche GuysUnileverDomestos - World Toilet Day
Niche GuysUnileverDomestos - Flush Less
DNA Brand ArchitectsFamous Brands#SteersRespek
DNA Brand ArchitectsFamous Brands#Kinging
StarcomMondelez InternationalHalls - Own the Moment
Digitas LiquoriceUnilever South AfricaMagnum X MaXhosa
DNA Brand ArchitectsAB InBevFlying Fish #HouseofPlay
GorillaUnilever South AfricaAXE: AXECESS Ibiza
GorillaUnilever South Africa#shieldready
GorillaUnilever South AfricaLux - We are More
theSaltSANBSGaz'Iam
Best Integrated Marketing Campaign by an Agency
StratitudeIndwe Risk Services#Bringbackthemiddleman
StratitudeVWSASimplicity is here
Penquin & Spitfire InboundSuzuki Auto South AfricaSuzuki Ignis Launch
DNA Brand ArchitectsAbInBevCastle Lite Hold My Beer
DNA Brand ArchitectsFamous Brands#Kinging
Joe Public ConnectChicken LickenThe Double Chick’n Boerie™ Burger Debate
Digitas LiquoriceUnilever South AfricaSurf School of Shine
GorillaUnilever South AfricaShield - Be the next Champion
GorillaMerck (iliadin)Mimic Your Man
Zenith MediaSamsung South AfricaFun#withGalaxy S9
Most Innovative Social Media Campaign by a Medium to Large Agency – Sponsored by WeGather
Flow CommunicationsMango Airlines#iFlyMango
Wunderman SAInvestecThe Insterview
CerebraAB InBev(SAB)SA National Beer Day
CerebraABSA#Budget2018
CerebraThe Coca-Cola CompanySprite Mashups
RoycoMediaComLet's Eat with Siphokazi
MediaComThe Coca-Cola CompanyCoke Uplift
DNA Brand ArchitectsAbInBevCastle Lite Hold My Beer
DNA Brand ArchitectsFamous Brands#Kinging
Joe Public ConnectBlackFuture of Entertainment
MediaComThe Coca-Cola CompanyJust Juice Breakfast Hacks Campaign
Digitas LiquoriceAuto TraderCOTY Drag Race
Digitas LiquoriceUnilever South AfricaKnorr - Leave no food behind
GorillaUnileverShield - Azishe
GorillaBio-StrathSurvivor
Soul ProvidersCCI BrothersforLifeSee the Bigger Picture – World AIDS
Most Innovative Social Media Campaign by a Small Agency
FetchThemCradlestoneImmersion
Positive Dialogue CommunicationsToy KingdomAgents of Fun Campaign

Online Media and Tools Awards

Best Intranet
City SightseeingFlow CommunicationsCity Sightseeing Business System
Steers FranchiseSauce AdvertisingMo Summer
Best Corporate Website
City SightseeingFlow CommunicationsNew CSS website
Standard BankWunderman SAStandardbank.co.za
CloverAMOK Digital 
PurityHave You Heard Marketing 
StylistaCBR MarketingWebsite Migration
SVA HoldingsArtifact Advertising 
Chicken LickenJoe Public Connect 
South African BreweriesJoe Public Connect 
Unilever South AfricaGorillaRe-launch Stork
Best Marketing Automation Campaign
Cell CStratitudeCell C GetMore 247
SuzukiPenquin & SpitfireNowhere to go but UP
Rentokil InitialSpitfire InboundDigital Growth
Best Online Newsletter
Beyers ChocolatesStratitudeBeyers Chocolates
bsmartStratitudeIt's Newsworthy
HollardFlow Communications#InsuranceTips

Special Awards

The New Generation Top Graphic Designer Award
Andrew MkandlaLevergy 
Bianca PotgieterJoe Public Connect 
Chelin' RamosStratitude 
The New Generation Small Agency of the Year Award
Positive Dialogue Communications  
Stratitude  
The New Generation Digital Brand of the Year Award – Sponsored by FujiFilm
BlackJoe Public Connect 
BayerG&G Digital 
UnileverDigitas Liquorice 
The New Generation Social Wiz Award – Sponsored by WeGather
Ceri DavidsonWunderman SA 
Shay FynnMediaCom 
Kevin McLennanArtifact Advertising 
The New Generation Medium-Large Agency of the Year Award – Sponsored by FujiFilm
Flow Communications  
Penquin  
Arc SA  
Joe Public Connect  
Digitas Liquorice  
MediaCom  
Best Agency Community Engagement Manager Award
Mxolisi TshabalalaWunderman SA 
Nicole GloverPenquin 
Jarred TrembathMediaCom 
Tracy FulmannMediaCom 
Phumelele DimbaJoe Public Connect 
Overall Social and Digital Corporate of the Year Award
Mango AirlinesFlow Communications 
Nelson Mandela FoundationFlow Communications 
South African BreweriesJoe Public Connect 
UnileverDigitas Liquorice 
Online Strategy of the Year Award
BeroccaG&G DigitalBerocca gets scientific
Mango AirlinesFlow Communications#iFlyMango
South African National Blood ServiceFlow Communications#NewBlood
Suzuki Auto SAPenquin & Spitfire Inbound 
Cambridge Assessment International AssessmentHave You Heard MarketingCambridge Assessment International Assessment
DNA Brand ArchitectsFamous BrandsSteers #Respek Nation
iSchool Press TeamI'm Original#GirlSafe
Overall New Generation Student of the Year Award – Sponsored by MediaCom
Julia RidderhofUJ#ReimaginePlastic
Kristen LandsbergUJ#BehindClosedDoors
Palesa TshiseUJ#Sewing for our Girls
Kerri-Anne BaigentUJ#Treads with Tricks
Group SubmissionUJ#BoostThruBoots

To book your team table or individual seats to attend this year’s gala ceremony, call 011 462 9963 or email az.oc.olleval@ahsatan as tickets are not sold online. Venue has limited space, so book early to avoid disappointment. For updates follow the New Generation Awards on Facebook, Twitter and visit their website by clicking here.




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