All of Machine_'s entries convert to finalists at the 2023 New Gen Awards

The New Gen Awards recognise both the leading local corporates and agencies that produce outstanding and innovative campaigns that build brands in ground-breaking ways. This year, Machine_ entered a range of work from its creative and content marketing specialist department, with all entries converting to finalists.

Four of the entries consisted of work from Machine_’s long-standing client, Sanlam. “We're thrilled to see our work across the Sanlam Group recognised,” says Alex Forrester-Strydom, Machine_ Cape Town business unit director. “It's testament to our ability to build client partnerships which allow for us to innovate, refresh and re-imagine, based on data, to create excellent work and value within their businesses,” says Alex.

Machine_ also proudly submitted work from its recent campaigns for Spotify South Africa, including the viral mockumentary, “Ons Praat Nie Afrikaans Nie, Ons Sing Dit”. Read more about the campaign, featuring comedic genius, Schalk Bezuidenhout, here. Spotify’s “You Like It, We Got It” integrated campaign was also the first time that Spotify had done a campaign speaking purely to South Africans on such a scale – TV, OOH, radio, online audio, social media and digital. And it received incredible results.

“This list is a testament to the depth and breadth of what Machine_ does – and does well. Our finalists range from internal comms and content marketing to innovative use of social and integrated brand campaigns. These are for both proudly South African as well as global brands, making their mark in the country – with help from us,” Jabulani Sigege, Machine_ Cape Town executive creative director.

Machine_’s 12 2023 New Gen Finalists:

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