Subscribe & Follow
Trending
Jobs
- Digital Acquisition Specialist Cape Town
- Freelance Social Media Manager and Designer Johannesburg
- Digital Archive Intern Cape Town
- Digital Marketing Assistant Cape Town
- Digital Communications Coordinator Cape Town
- Operations Manager - Business Development Pretoria
- Digital Marketing Intern Cape Town
- Head of Digital Johannesburg
- Sport Reporter - Rugby and Cricket Johannesburg
- Graphic/Digital Designer Johannesburg
Drones sales reach for the sky
A new study from Juniper Research has found that reduced component cost, increased competition and a greater number of use cases will together push the number of consumer drones shipped globally.
{{IMage}}Augmented reality to boost drone innovation
The new research - Drones: Consumer & Commercial Applications, Regulations & Opportunities 2015-2020, observed that usage had already extended beyond the core base of hobbyists, spurred by the drop in retail price and the increased functionality of the devices. It observed that most consumer drones now offered the capability for live streaming of photos and video.
With the advent of AR (Augmented Reality) likely to become prevalent on UAVs (Unmanned Aerial Vehicles) in the near future, this will open up further opportunities for innovation in applications for both the consumer and commercial sectors alike.
Increased competition
Meanwhile, the research noted that while companies like DJI currently dominate the mid-priced and prosumer UAV market, an increasing number of players were targeting the low-tiered sector. New entrants include companies that have grown out of the toy radio-controlled model aircraft industry, such as China-based companies Syma Toys and Hubsan, and those that supply complementary devices and components to the UAV market, such as GoPro.
Security issues
However, the research cautioned that drones' use of unlicensed spectrum and reliance on GPS leaves them at risk of being hacked, with hackers capable of taking control of the UAV by intercepting unencrypted data feeds or commandeering the Wi-Fi connection.
The whitepaper, Game of Drones, is available to download from the Juniper website together with further details of the full research and the attendant Interactive Forecast Excel.