Subscribe & Follow

Advertise your job vacancies

Jobs

Content Curator Johannesburg
Campaign Manager Cape Town
Account Executive Cape Town
Junior Copywriter and Proofreader Cape Town
AM Field Sales Executive Cape Town
Webmaster and Sales Support Pretoria
Digital Marketing Internship - Paid Position Centurion
Account Administrator Centurion
Receptionist Cape Town
Client Services and Admin Johannesburg

Adding flavour to social media for Moirs

22 Mar 2014

Liquorice, one of South Africa's digital agencies, used a small budget, maximised by capitalising on tactical opportunities such as the Oscars and Argus Cycle Tour and putting a scrumptious twist on current trends with #BiscuitSelfies and #Dunknominations to promote Moir's biscuits.

Adding flavour to social media for Moirs

The company tasked the agency to amplify the successes achieved with its well-received television commercial into the digital space. The brand, in association with KitchenAid South Africa, took to the social sphere in a big way with the Moir's #BigBiscuit giveaway - one big prize each day for two weeks.

The campaign further tapped into the audience's love of biscuits and baking and even asked fans to share some #GingerLove.

The campaign resulted in an increase in reach and engagement for the brand (and prize partner KitchenAid South Africa), with over 4 million impressions and 6000 entries thus far, while recruiting new fans and cementing the loyalty of current fans. Follow the fun and flavour on the Facebook page www.facebook.com/MoirsSA or follow on #BigBiscuits.